Your annuity ladder article, turned into a 3.5-minute video that sells the conversation. Script and storyboard below, ready for production.
The article already has everything a great VSL needs: a real mechanism, honest math, and 30 years of credibility. The video does what the wall of text cannot: it holds attention, it shows the staircase instead of describing it, and it walks the viewer to one action, booking a call. The blog post stays for Google. The video does the selling.
On screen: bold title over navy, question mark builds in. Beat: curiosity open. No product named yet.
On screen: one big block gets a red lock. A rate ticker rises next to it while the block stays frozen. Numbers rule: pain stays exact and vivid.
On screen: the blue bar (annuity) grows past the gray bar (CD). Familiarity first, then the upgrade. This is the "oh, I get it" moment.
On screen: the money splits and the staircase builds, one rung at a time. Numbers rule: upside floored ("or better"), never a closed promise.
On screen: green circle pulses open into three arrows. Freedom is the emotion here, not math.
On screen: income bars stack up like a payday. The word "raise" hits with a green pop.
On screen: shield draws in, three carrier blocks separate. Honesty here builds the trust the CTA spends.
On screen: checkmarks land one by one. Viewer self-selects, which lifts call quality on the back end.
On screen: booking button with live calendar below the video. The open loop: "your numbers" stays unanswered until the call. That is the pull.
"Locked seven years," "surrender charges" are vivid and specific. Rates are quoted as "five and a half percent or better." We never promise a closed number the call can't beat.
The video never answers "what would MY ladder pay?" That answer only exists on the phone call. Closed loops kill bookings.
Short sentences. One idea per scene. The staircase is drawn, not described. Every interactive element gets a setup line first.
The safety scene volunteers the FDIC point before the viewer objects, exactly like the article does. Doug's 30 years is the proof, and it is spent on ONE ask: the call.
| Step | What happens | Turnaround |
|---|---|---|
| 1. Script lock | Doug reviews this script, we tune claims + compliance wording to his standards | 1 day |
| 2. Voiceover | Studio-grade AI voice (or Doug's own voice, cloned with his permission), full 3:30 read | 1 day |
| 3. Animation | Every scene above rendered in Ogletree brand colors, captions burned in for sound-off viewers | 2 to 3 days |
| 4. Landing page | Video + booking calendar on one page, mobile-first, built to load fast | with animation |
| 5. Instrumentation | Every play, watch-depth, unmute, and booking click measured from day one | included |
Every viewer interaction is an event in the funnel ledger. This is the same telemetry we run on our own funnels today: